EN
Hinok
Hinok
2020
#32
项目：Hinok
设计：一门社
类型：零售
地址：南京市凤羽路12号
面积：77㎡
年份：2020
摄影：永年9
Project: Hinok
Design: amass
Type: Retail
Location: Nanjing
Area: 77㎡
Year: 2020
Photography: Yongnian
HINOK是一家位于南京的精品服装买手店，此次项目为HINOK多年经营后的全新店面打造，为创造出一种活泼、趣味的购物体验，步入式逐渐上升的坡道设计贯穿于整个空间中。
在HINOK不大的室内面积内，步入式逐步上升的两条动线试图创造出一种开门之后可持续探索的空间氛围，将小空间的购物体验做到更丰富。
空间的抬升在入口处两侧展开，上行阶梯与下行坡道分别采用了不同质感的材料，环形相连的过道提供了一条往复的购物路线。
HINOK喜好大胆的色彩运用，一冷一暖的橙蓝搭配贯穿了整个室内空间。墙面、地面与各类台面则用灰色与木色作为衬托。瓷砖墙面两侧以灵活的AA柱陈列系统，用以陈列店铺中各式尺寸的商品。其他陈列系统作为坡道与阶梯的隔断，仍然用跳跃的橙色与蓝色来加以点缀。
圆弧的盒子空间位于入口处，它同时囊括了收银与试衣间的双重功能，将买手店里两个主要的功能空间合并在同一区域。
紧邻更衣室一侧，可单个自由翻转的多面三翻板同时作为佛龛式陈列、穿衣镜及洞洞板陈列交替使用。三翻板可变化的陈列和功能满足了HINOK店铺内不同季节及主题陈列的需求。
在HINOK不大的室内面积内，步入式逐步上升的两条动线试图创造出一种开门之后可持续探索的空间氛围，将小空间的购物体验做到更丰富。
空间的抬升在入口处两侧展开，上行阶梯与下行坡道分别采用了不同质感的材料，环形相连的过道提供了一条往复的购物路线。
HINOK喜好大胆的色彩运用，一冷一暖的橙蓝搭配贯穿了整个室内空间。墙面、地面与各类台面则用灰色与木色作为衬托。瓷砖墙面两侧以灵活的AA柱陈列系统，用以陈列店铺中各式尺寸的商品。其他陈列系统作为坡道与阶梯的隔断，仍然用跳跃的橙色与蓝色来加以点缀。
圆弧的盒子空间位于入口处，它同时囊括了收银与试衣间的双重功能，将买手店里两个主要的功能空间合并在同一区域。
紧邻更衣室一侧，可单个自由翻转的多面三翻板同时作为佛龛式陈列、穿衣镜及洞洞板陈列交替使用。三翻板可变化的陈列和功能满足了HINOK店铺内不同季节及主题陈列的需求。
HINOK is a boutique fashion select shop located in Nanjing. This project marks a new store created after many years of the brand’s operation. To create a lively and playful shopping experience, a walk-in ramp that gradually rises runs through the entire interior.
Within the relatively compact space of HINOK, two gently ascending circulation paths create an atmosphere of continuous exploration from the moment visitors enter the store, enriching the shopping experience within a limited floor area.
The raised circulation begins on both sides of the entrance. The upward steps and the descending ramp are finished with materials of different textures. A looped corridor connects them, forming a continuous shopping route that allows visitors to move through the space repeatedly.
HINOK favors bold color combinations. A contrast between warm orange and cool blue runs throughout the interior, while grey and natural wood tones are used on the walls, floors, and display surfaces as a neutral backdrop. Along the tiled walls, flexible AA-column display systems are installed to accommodate products of various sizes. Other display elements act as partitions between the ramp and the steps, accented again with vibrant orange and blue.
A curved box-like space is positioned near the entrance, combining two key functions of the boutique: the cashier and the fitting rooms. By merging these programs into one volume, the project consolidates the store’s primary service areas within a compact footprint.
Adjacent to the fitting room, a freely rotating multi-sided panel system serves alternately as shrine-like display shelving, a dressing mirror, and pegboard display. The adjustable panels allow the store to easily adapt its display and functions according to different seasons and themes.
Within the relatively compact space of HINOK, two gently ascending circulation paths create an atmosphere of continuous exploration from the moment visitors enter the store, enriching the shopping experience within a limited floor area.
The raised circulation begins on both sides of the entrance. The upward steps and the descending ramp are finished with materials of different textures. A looped corridor connects them, forming a continuous shopping route that allows visitors to move through the space repeatedly.
HINOK favors bold color combinations. A contrast between warm orange and cool blue runs throughout the interior, while grey and natural wood tones are used on the walls, floors, and display surfaces as a neutral backdrop. Along the tiled walls, flexible AA-column display systems are installed to accommodate products of various sizes. Other display elements act as partitions between the ramp and the steps, accented again with vibrant orange and blue.
A curved box-like space is positioned near the entrance, combining two key functions of the boutique: the cashier and the fitting rooms. By merging these programs into one volume, the project consolidates the store’s primary service areas within a compact footprint.
Adjacent to the fitting room, a freely rotating multi-sided panel system serves alternately as shrine-like display shelving, a dressing mirror, and pegboard display. The adjustable panels allow the store to easily adapt its display and functions according to different seasons and themes.
